LATEST FROM

Ecommerce

Social Shopping and The Game of Life
Posted 23 May 2008 by Adam MichelsonTags: Community, Design, Ecommerce, ecommerce Strategy, Information Architecture, Product Management, Retail, Shopping, Social Networking, Visualization, Web 2.0

  The top question we get today regarding social shopping is as follows: "We've done product ratings and reviews; what social shopping features should we implement in 2009 that actually will lead to increased traffic, basket size or conversion rates?" To help our clients answer this question we developed the 2009 Social Ecommerce Guide + Read more

Ecommerce Solution - ROI of RIA in ecommerce
Posted 13 Mar 2008 by Adam MichelsonTags: Ajax, Design, Ecommerce, Enterprise 2.0, Flash, Flex, Retail, Shopping, User Experience, User-Centered Design, Web 2.0, Widget

Rich Internet Application capabilities, such as whiz-bang Flash and AJAX capabilities do look cool. But do they attract return on investment for ecommerce solutions? Do they drive up conversion, average order size or deter abandonment? There does not seem to be definitive A/B testing consensus to prove it, but some RIA capabilities do seem to make a positive impact while many seem to have dubious returns. + Read more