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Ecommerce

Commerce and Community: Sears' Santa's Helper Promotion
Posted 01 Dec 2009 by John EckmanTags: 3Cs, Advertising, Application Stategy, Assembled Web, Business Model, commerce, Community, Ecommerce, ecommerce Strategy, Marketing, multi-channel, multichannel, Recommendations, Reviews, Shopping, social shopping, User Generated Content

MySears keeps doing great work with respect to the convergence of content, community and commerce. Take this holiday promotion, for example: + Read more

Ecommerce Blogroll: Weekly Report November 4
Posted 04 Nov 2009 by Noreen VincentTags: 3Cs, commerce, Community, content, Ecommerce, Ecommerce solutions, Magento, OCentric, Open Source

Today I am focusing my post on ecommerce blogs talking about the ecommerce platform Magento by Varien. + Read more

Ecommerce Review: Crocs. The New Site on the Block.
Posted 01 Sep 2009 by Adam MichelsonTags: 3Cs, cart, check-out, Community, content, crocs, Ecommerce, ecommerce review, ecommerce Strategy, home page, OCentric, product catalog, product details, social shopping

Crocs has launched a new site (http://www.crocs.com/) and I thought it would be interesting to take a look and talk a bit about what an ecommerce site looks like in 2009. Crocs is also a direct-to-consumer brand, and there is a lot of action in D2C ecommerce right now, so looking at this site with a D2C perspective adds an added layer of relevance to this site. I welcome your input of the assessment and look forward to hearing what you think of this or other new sites. + Read more

Ecommerce Blogroll: Weekly Report July 8
Posted 08 Jul 2009 by Noreen VincentTags: Community, Ecommerce, ecommerce Strategy, Retail, Social Networking

Here is my 4th of July list of posts I have enjoyed reading this past week from the ecommerce blogosphere.  I particularly like the Proust-like interview with Matt Stinchcomb, vp of community at Etsy.  Here is a remarkable business that has succeeded with an online marketplace created exclusively for a community to buy and sell all things handmade.  Enjoy the posts!Talking with…Etsy VP Matt Stinchcomb [Shop.org Blog] + Read more

Ecommerce Interview: Adding Community for Maximum Return an Interview with Adam Michelson
Posted 23 Jun 2009 by Noreen VincentTags: Community, Ecommerce, Ecommerce solutions, ecommerce Strategy, Facebook, Facebook Connect

We recently had some time to talk to Adam Michelson, Director of Ecommerce at Optaros, to hear what he is seeing with large retail clients and how they are experiencing the impact (increased traffic, conversion rates and order size) of adding community to their existing online stores. We hope you find this interview interesting and offers ideas around how you could add community to your online store. Here is a quick recap on what is covered in our interview with Adam: + Read more

Content Management in the Age of User Participation - Presentation
Posted 20 Jun 2008 by John EckmanTags: Alfresco, Amateur, Collective Intelligence, Community, Conference, Content Management, content syndication, Culture, Direct Consumer Engagement, Drupal, Ecommerce, Enterprise 2.0, Facebook, Knowledge Management, Media and Publishing, Next Generation CRM, Open, Open Source, Social Networking, Syndication, User Experience, User Generated Content, Web 2.0, WordPress

Earlier this week, I had the opportunity to present at Web Content 2008 on user generated content and the impact it has on content management.The presentation is called "Tag, Upload, Share, Discuss: Content Management in the Age of User Participaiton" - you can view it below, or download the PDF at slideshare.   + Read more

Social Shopping and The Game of Life
Posted 23 May 2008 by Adam MichelsonTags: Community, Design, Ecommerce, ecommerce Strategy, Information Architecture, Product Management, Retail, Shopping, Social Networking, Visualization, Web 2.0

  The top question we get today regarding social shopping is as follows: "We've done product ratings and reviews; what social shopping features should we implement in 2009 that actually will lead to increased traffic, basket size or conversion rates?" To help our clients answer this question we developed the 2009 Social Ecommerce Guide + Read more

Marketing to Women? Don't Ignore the Blogosphere
Posted 18 Apr 2008 by John EckmanTags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. + Read more

Social Networking Identity Mapping, and Open Source
Posted 10 Apr 2008 by John EckmanTags: Community, Corporate Websites, Ecommerce, ecommerce Strategy, Enterprise 2.0, Facebook, Media and Publishing, Open Innovation, Open Source, OpenID, PHP, Platform, Retail, Social Networking, User Generated Content, Web 2.0

Although social network platforms have been increasingly open to application development, spurred by Facebook's API and reinforced by the Open Social foundation, the approach has always been to enourage the development of applications inside the walls of the social network. + Read more