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Ecommerce

Ecommerce Blogroll: Weekly Report August 28
Posted 28 Aug 2009 by Noreen VincentTags: Blogs, Ecommerce, ecommerce Strategy, SEO, shop.org annual summit, Shopping

Are you feeling the buzz building as we get closer to September? I do and I am reading all sorts of good commentary on Twitter and in the ecommerce blogs. For this week's ecommerce blogroll, I have picked the top ecommerce blogs for the past week. These articles offer guidance to the brand or retailer around the future of ecommerce, offers some considerations around the positive impact by offering free shipping this holiday season, and hopefully gives you a chance to increase your SEO IQ. Happy reading and I hope to hear what you are reading on ecommerce. + Read more

Ecommerce Blogroll: The Weekly Report for June 17
Posted 17 Jun 2009 by Noreen VincentTags: Blogs, Cloud, Ecommerce, ecommerce Strategy, Re-platforming, Retail, Shopping, Social Networking, social shopping

You know how bloggers have a blogroll on one of their sidebars, giving you a little insight into what bloggers deem to have a voice of authority?  Well, I have been keeping an eye on some of the blogs that my favorite bloggers recommend, and decided to share my thoughts on the posts from these voices of authority I found most interesting this week. Things that made me go "hmmm..." The Weekly Report:  Ecommerce Blog(s) Roll 1.      Father's Day Online Shoppers Ready to Buy + Read more

Marketing to Women? Don't Ignore the Blogosphere
Posted 18 Apr 2008 by John EckmanTags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. + Read more

Ecommerce Marketing Strategy #1: Search + Blogs = Traffic
Posted 22 Mar 2008 by Marc OsofskyTags: 3Cs, Blogs, Ecommerce, Ecommerce solutions, ecommerce Strategy, eTail, Marketing, OCentric, Online Advertising, Retail

Most ecommerce retailers continue to rely on email spam and online pay per click advertising as the primary mechanisms to generate site traffic even though the cost continues to rise and the effectiveness is declining. A recent Forrester survey shows that in 2003, 31% of consumers deleted email advertising without reading it. In 2006 that number had reached 72%. A more cost-effective and consumer-valued approach has been proven in other industries and retailers that adopt it first will achieve a competitive advantage. The approach is quite simple: Search + Blogs = Traffic + Read more