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Ecommerce

Commerce and Community: Sears' Santa's Helper Promotion
Posted 01 Dec 2009 by John EckmanTags: 3Cs, Advertising, Application Stategy, Assembled Web, Business Model, commerce, Community, Ecommerce, ecommerce Strategy, Marketing, multi-channel, multichannel, Recommendations, Reviews, Shopping, social shopping, User Generated Content

MySears keeps doing great work with respect to the convergence of content, community and commerce. Take this holiday promotion, for example: + Read more

Marketing to Women? Don't Ignore the Blogosphere
Posted 18 Apr 2008 by John EckmanTags: Advertising, Advertising Landscape, Amateur, Blogs, Community, content syndication, Demographics, Direct Consumer Engagement, Ecommerce, long-tail, Marketing, media, Media Advertising, Media and Publishing, Metrics, Online Advertising, Retail, User Generated Content, Web 2.0, Widget, WordPress

Brands who hope to market to women should no longer consider the blogosphere as an emerging or fringe channel, but should recognize the pervasive presence and increasing influence of women as authors, readers, and commentors on blogs. + Read more