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Ecommerce

Commerce and Community: Sears' Santa's Helper Promotion
Posted 01 Dec 2009 by John EckmanTags: 3Cs, Advertising, Application Stategy, Assembled Web, Business Model, commerce, Community, Ecommerce, ecommerce Strategy, Marketing, multi-channel, multichannel, Recommendations, Reviews, Shopping, social shopping, User Generated Content

MySears keeps doing great work with respect to the convergence of content, community and commerce. Take this holiday promotion, for example: + Read more

Art of the Trench - Burberry's New Content & Community Site
Posted 10 Nov 2009 by Marc OsofskyTags: 3Cs, ecommerce Strategy

Burberry's launched a new Content and Community site called Art of the Trench recently and I think it is another great example of Brands leveraging Content and Community to create compelling brand experiences online.  Adding Content and Community features or whole concept sites is a recurring theme among Brands with whom we work.  Most are still viewing these as siloed experiences and not thinking about creating a fully converged experience for their clientèle.  Let's take a deeper dive into the decisions Burberry made. + Read more

Ecommerce Blogroll: Weekly Report November 4
Posted 04 Nov 2009 by Noreen VincentTags: 3Cs, commerce, Community, content, Ecommerce, Ecommerce solutions, Magento, OCentric, Open Source

Today I am focusing my post on ecommerce blogs talking about the ecommerce platform Magento by Varien. + Read more

Ecommerce Review: Crocs. The New Site on the Block.
Posted 01 Sep 2009 by Adam MichelsonTags: 3Cs, cart, check-out, Community, content, crocs, Ecommerce, ecommerce review, ecommerce Strategy, home page, OCentric, product catalog, product details, social shopping

Crocs has launched a new site (http://www.crocs.com/) and I thought it would be interesting to take a look and talk a bit about what an ecommerce site looks like in 2009. Crocs is also a direct-to-consumer brand, and there is a lot of action in D2C ecommerce right now, so looking at this site with a D2C perspective adds an added layer of relevance to this site. I welcome your input of the assessment and look forward to hearing what you think of this or other new sites. + Read more

Calendar Marketing - the new email marketing for retailers
Posted 20 May 2009 by Marc OsofskyTags: 3Cs, application syndication, Content Marketing, Ecommerce, ecommerce Strategy, Marketing, oview, Retail

Retailers use email to reach customers at their desktops to try and get them to return to the store to buy. The effectiveness of this tactic is on the decline, largely because: + Read more

Ecommerce Marketing Strategy #1: Search + Blogs = Traffic
Posted 22 Mar 2008 by Marc OsofskyTags: 3Cs, Blogs, Ecommerce, Ecommerce solutions, ecommerce Strategy, eTail, Marketing, OCentric, Online Advertising, Retail

Most ecommerce retailers continue to rely on email spam and online pay per click advertising as the primary mechanisms to generate site traffic even though the cost continues to rise and the effectiveness is declining. A recent Forrester survey shows that in 2003, 31% of consumers deleted email advertising without reading it. In 2006 that number had reached 72%. A more cost-effective and consumer-valued approach has been proven in other industries and retailers that adopt it first will achieve a competitive advantage. The approach is quite simple: Search + Blogs = Traffic + Read more