Optaros Blog

Gamification on a Grand Scale

Posted by Kevin Carlson on 03 May 2012

I’ve written several posts on Gamification in the recent past and it’s something that I believe, if thoughtfully applied to a problem domain, can increase not only user / consumer engagement but will also increase loyalty and customer expansion. This week I viewed a TED talk by Regina Dugan, the former Director of DARPA, now | View post »

Top eCommerce Stories 5/7/2012 to 5/11/2012

Posted by Vanessa Porter on 11 May 2012

Happy Friday! It’s time to recap my favorite eCommerce stories of the week. This week we read some good news for eCommerce growth, valuable insights of the trends of where people are shopping on their smartphones during March, and how mobile commerce is all about making it easy.   Good Year for eCommerce This year | View post »

Mobile Shopping Spring Conference Takeaways

Posted by Ryan Joy on 07 May 2012

Optaros attended Mobile Shopping Spring, a WBR conference in San Diego last week to engage with retail brands and learn some of the innovative ways they’re approaching mobile commerce. Mobile will continue to grow and will increasingly play a vital role in the sales funnel of all commerce transactions. It’s no longer acceptable to ignore the mobile | View post »

Top Weekly eCommerce Stories from 4/30 to 5/4

Posted by Vanessa Porter on 04 May 2012

Happy Friday! It’s the weekly roundup of top stories of the week. Topics include: Mobile Devices as Payment Mechanisms Optimize Mobile Designs Social Gifting Mobile Devices as Payment Mechanisms: While people currently are generally weary of using mobile devices as payment mechanisms, most mobile and financial experts (65%) agree by 2020 mPayments will become a | View post »

Improving Healthcare Experience with Social Media

Posted by Kevin Carlson on 26 Apr 2012

With the advent of social media, the frequency and reach of social interactions changed forever. While I firmly believe activities like commerce have always been social activities (i.e., before Facebook, Twitter, et al), what social media changed was access to our networks and the immediacy of feedback. We have seen the effect that social media has had upon eCommerce | View post »

Review: Roadmap to Revenue

Posted by Kevin Carlson on 22 Apr 2012

I received an eBook a few months ago entitled, “Roadmap to Revenue: How to Sell the Way Your Customer Want to Buy” by Kristin Zhivago and was asked if I would read and review it for my blog. I have received numerous items to review and blog about over the past year and I don’t | View post »

Impatient America: Response Time in the Era of Immediacy

Posted by Kevin Carlson on 18 Apr 2012

Anyone that travels knows about delays, and I’ve experience plenty of those. Delays due to weather, mechanical issues, air traffic control, delayed flight crews and many other things make travel the wonderfully glamorous experience it is. Of course, I say this a bit tongue-in-cheek as it’s still amazing to me that a few hundred dollars | View post »

Brick and Mortar Renaissance Webinar by Peter Sheldon; A Review Part 2

Posted by Vanessa Porter on 16 Mar 2012

On March 7th, I attended a Forrester Webinar by Peter Sheldon Peter Sheldon on the “Brick and Mortar Renaissance”. Peter confirmed that online sales are forecasted to grow to 9% of overall retail spend by 2016. His premise is that this growth will require stores to come up with new ways to attract and interact | View post »

Brick and Mortar Renaissance Webinar by Peter Sheldon (Forrester); A Review Part 1

Posted by Vanessa Porter on 12 Mar 2012

Today I attended a Forrester Webinar by Peter Sheldon  on the “Brick and Mortar Renaissance”. Peter confirmed that online sales are forecasted to grow to 9% of overall retail spend by 2016. His premise is that this growth will require stores to come up with new ways to attract and interact with their customers seamlessly | View post »

Customer Experience: Where Content, Commerce & Community Collide

Posted by Kevin Carlson on 07 Nov 2011

Three major components of today’s customer experience management efforts are the three “C”‘s:  Content, Community and Commerce.  It goes without saying that all three are important for success in today’s world of online commerce but all too many implementations are ineffective because they ignore an unspoken, and perhaps the most important “C”, the Convergence of each of these key areas. | View post »

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