Marketing Director
Noreen is the Marketing Director at Optaros, and has over 15 years experience managing strategic marketing and inside sales initiatives. Prior to joining Optaros, Noreen was the Director of Field Marketing at FAST Search & Transfer, where she led her team to drive a variety of marketing initiatives supporting the North American sales force. Noreen has worked in for numerous start-ups, and has supported many of these companies through a variety of growth phases. These companies include NetGenesis, Navisite, Firefly, and Gensym. Noreen holds a Masters in Integrated Marketing Communications from Emerson College and a Bachelors of Science in Management Studies from Lesley College.
My Favorite Things from 2011 Noreen Vincent
Posted on 22 Dec 2011
Name: Noreen Vincent Position: Director of Marketing Location: Boston, Massachusetts What is your favorite blog to read for fun? The Sartorialist is an amazing photo blog on fashion. Evernote’s blog. I need to keep organized and this blog inspires me to use the app more. GoodMorningGloucester. It is an informative blog that keeps the locals | View post »
eMarketer Report Offers Key Information for Private-Sales Retailers
Posted on 08 Dec 2010
Yesterday, eMarketer published Flash Sales: What Retailers Need to Know, a report on the growing popularity of private-sales websites. The report details opportunities available to retailers through private sales, by understanding their customers and “how to make scarcity and exclusivity work for them.” In addition to insight from eMarketer, the report features commentary from some | View post »
Flash Sales for Multichannel Retailers
Posted on 09 Nov 2010
Our director of ecommerce, Adam Michelson, was recently interviewed by eMarketer on how multichannel retailers can leverage online flash sales to meet their business objectives. In the interview, Adam pulls from his experiences working with retailers to implement innovative commerce solutions, and offers insight on: • The key underpinnings of flash sales • How multichannel | View post »
Magento an Emerging Player B2C eCommerce Platforms, Says Forrester
Posted on 25 Oct 2010
In the “Forrester Wave™ report, B2C eCommerce Platforms: Q4 2010” Magento has been included as an emerging player to watch. In his report, Principal Analyst Brian K. Walker states: “Magento continues to gain steam in the midmarket and enterprise market as a B2C eCommerce platform. Magento now offers a very cost-effective enterprise license and has | View post »
36Boutiques Interview on Private Sales as a Successful New Retail Concept
Posted on 24 Sep 2010
“The future of retail is being redefined, and new retail concepts are replacing the inadequate ‘decade-old’ practices that no longer suit today’s customers.” – Paul Casarin, head of business development, MIH group, 36Boutiques In its July 2010 issue, Internet Retailing published an interview with Paul Casarin of 36Boutiques, the first private sales site in South | View post »
With Drupal Development, Indie Bookstores Move Online
Posted on 20 Sep 2010
How can independent booksellers recreate the personal experience of their brick-and-mortar stores in an online environment, in a cost-effective manner? The American Booksellers Association (ABA) launched a program called IndieCommerce, through which its members can develop their own ecommerce stores using template site designs and a shared back-end that manages inventory and transactions. This solution | View post »
Ecommerce Trends Powered by Magento
Posted on 06 May 2010
For organizations looking to combine the 3Cs of content, community and commerce into one all-encompassing ecommerce website, Magento offers an exceptional platform. Through its open source architecture, experienced programmers can build upon existing architecture to include performance-enhancing widgets that incorporate today’s hottest ecommerce trends, thus providing online consumers with the functionality they demand. Following are | View post »
AdAge on the Benefits of Ecommerce-ing Media
Posted on 06 Jan 2010
Media companies have been looking for new revenue sources for most of 2008/9 as advertising revenue steeply declined. The answer seems that there will be multiple sources although the bulk of the focus has been on paid content of one form or another. Although another idea, ecommerce, is something that we at Optaros have been | View post »
Ecommerce Blogroll: Weekly Report November 4
Posted on 04 Nov 2009
Today I am focusing my post on ecommerce blogs talking about the ecommerce platform Magento by Varien. As a Worldwide Enterprise Partner of Magento, my colleagues at Optaros are busy contributing to the Magento community and working with enterprise clients globally (from our offices in Germany, Switzerland, United Kingdom, and United States) to assemble ecommerce | View post »
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