Noreen Vincent Marketing Director

Email: nvincent@optaros.com  Twitter: @vnoreen | Contact Noreen

Noreen is the Marketing Director at Optaros, and has over 15 years experience managing strategic marketing and inside sales initiatives. Prior to joining Optaros, Noreen was the Director of Field Marketing at FAST Search & Transfer, where she led her team to drive a variety of marketing initiatives supporting the North American sales force. Noreen has worked in for numerous start-ups, and has supported many of these companies through a variety of growth phases. These companies include NetGenesis, Navisite, Firefly, and Gensym. Noreen holds a Masters in Integrated Marketing Communications from Emerson College and a Bachelors of Science in Management Studies from Lesley College.

Ecommerce Trends Powered by Magento

Posted on 06 May 2010

For organizations looking to combine the 3Cs of content, community and commerce into one all-encompassing ecommerce website, Magento offers an exceptional platform. Through its open source architecture, experienced programmers can build upon existing architecture to include performance-enhancing widgets that incorporate today’s hottest ecommerce trends, thus providing online consumers with the functionality they demand. Following are | View post »

AdAge on the Benefits of Ecommerce-ing Media

Posted on 06 Jan 2010

Media companies have been looking for new revenue sources for most of 2008/9 as advertising revenue steeply declined. The answer seems that there will be multiple sources although the bulk of the focus has been on paid content of one form or another. Although another idea, ecommerce, is something that we at Optaros have been | View post »

Ecommerce Blogroll: Weekly Report November 4

Posted on 04 Nov 2009

Today I am focusing my post on ecommerce blogs talking about the ecommerce platform Magento by Varien. As a Worldwide Enterprise Partner of Magento, my colleagues at Optaros are busy contributing to the Magento community and working with enterprise clients globally (from our offices in Germany, Switzerland, United Kingdom, and United States) to assemble ecommerce | View post »

Social Media Creates Necessity for Content Marketing

Posted on 14 Oct 2009

All marketers are trying to figure out how to solve the social media marketing puzzle. Some, such as American Express Open, have built their own; while many others, such as Visa Small Business, have attached themselves to one of the social networking monoliths. In both cases, regardless of how they’re attracting consumers, at the core | View post »

Ecommerce Blogroll: Weekly Report October 9

Posted on 09 Oct 2009

Here is a snapshot of my favorite ecommerce blogs from this past week. I look forward to your comments and hope these links prove informative and useful. Research: Q3 online sales flash survey results [Shop.Org Blog]So, any of you wondering how the ecommerce industry is doing these days and looking for some stats to give | View post »

Ecommerce Blogroll: Weekly Report September 25

Posted on 25 Sep 2009

This week’s collection of ecommerce blog posts, I have found some compelling voices from the Shop.Org conference with an interview with the CEO of Gilt Groupe and a recap of Sucharita Mulpuru’s keynote presentation. Enjoy the blogs. Talking with…Susan Lyne, Gilt Groupe CEO [Shop.Org Blog]There is so much buzz around the Guilt Group. One post | View post »

Ecommerce Blogroll: Weekly Update September 18

Posted on 18 Sep 2009

This week’s blogroll is a collection of some helpful tips for those of us who think and live in the ecommerce world. We have an ecommerce blog with offers great research on the marketing segment of “online Mothers”, a terrific article filled with diagrams and details on how retailers are using subscription sales tactics online, | View post »

Ecommerce Blogroll: Weekly Report September 11

Posted on 11 Sep 2009

Many of you will be attending the Shop.Org Annual Summit in Las Vegas later this month for what should be a gathering of some of the most forward thinking leaders in ecommerce today. With this in mind, I thought I would dedicate this week’s ecommerce blogroll to articles and information about the event.  Have fun | View post »

Ecommerce Blogroll: Weekly Report September 4

Posted on 04 Sep 2009

I trust all of you are making plans for a fun weekend. Especially my friends in the United States, who are celebrating Labor Day and are able to enjoy that last long weekend of summer. As you know, I have been creating my ecommerce blog around the top articles found in the blogosphere on the | View post »

Ecommerce Blogroll: Weekly Report August 28

Posted on 28 Aug 2009

Are you feeling the buzz building as we get closer to September? I do and I am reading all sorts of good commentary on Twitter and in the ecommerce blogs. For this week’s ecommerce blogroll, I have picked the top ecommerce blogs for the past week. These articles offer guidance to the brand or retailer | View post »

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