Marc Osofsky VP Global Marketing

Email: mosofsky@optaros.com Twitter: @osofsky | Contact Marc

Marc is the Vice President of Marketing for Optaros and leads the company’s go-to-market efforts and solution development. Marc has over 15 years of experience in helping businesses leverage new technologies to achieve their business objectives. More »

Previous to Optaros, Marc was vice president of marketing and product management at OATSystems, the leader in radio frequency identification (RFID) solutions where Marc led the development of the first software solution for Real-Time Promotion Execution. OATSystems was acquired by Checkpoint Systems at a 10X multiple to revenue. Marc was also vice president of marketing, product management and business development at Frictionless Commerce – the leading enterprise software company in the strategic sourcing market. Marc led Frictionless to a $20 million run-rate in two years and subsequent acquisition by SAP for a 5X multiple to revenue.

Marc began his career as a consultant at both McKinsey and Accenture. As a consultant, Marc worked with leading companies in retail, financial services, high tech, and media/telecom to help them implement growth strategies leveraging new technologies.

Marc has an MBA from MIT Sloan and a BA from Brown University.

Optaros Announces OCentric Ecommerce SaaS on Amazon Web Services

Posted on 11 Aug 2010

Today, we are happy to announce that OCentric, our ecommerce SaaS, leveraging Amazon Web Services LLC (AWS). The economics of cloud computing now enable companies to have unique solutions at the same cost as generic ones. In addition, with Amazon Elastic Compute Cloud (Amazon EC2), OCentric clients can auto-scale servers to meet peak demand, which | View post »

Optaros Selects Magento to Power OCentric Ecommerce Solution

Posted on 10 Aug 2010

Many companies like the simplicity of SaaS, but are frustrated that unique features — which may help their business stand out and compete online — cannot be added. To provide the added flexibility needed for our OCentric SaaS solution, we chose the Magento Enterprise Platform. Magneto’s modular architecture can be customized to provide nearly any | View post »

Facebook Like Wall Street Journal Article

Posted on 02 Aug 2010

Good article in the WSJ today covering the early returns from Facebook Like deployments by ecommerce retailers including the first public ROI statement I have seen: ”After Gilt introduced “Like” onto its “flash sales” pages at the end of June, the site saw a 50% leap in sales coming from Facebook after the first week. | View post »

38 Studios Launches Kingdoms of Amalur: Reckoning with Optaros

Posted on 23 Jul 2010

Comic-Con — a celebration of comics, film, games, computer programming and other popular arts — kicked off this week in San Diego. We’re excited to share that one of our clients, Boston-based 38 Studios, is a part of the action — and we developed the site that their team launched at the convention. 38 Studios, an entertainment and | View post »

Pay with a tweet

Posted on 19 Jul 2010

Great blog post today from Paul Mardsen on Pay with a Tweet. Paul is quickly becoming a top commentator on the latest in social commerce. Pay with a Tweet or a Facebook Like is a viral version of registering for a whitepaper. Let’s see how rapidly this takes off.

Magento on Amazon – 36Boutiques Case Study

Posted on 15 Jul 2010

Below is the full case study published on Amazon regarding our work with 36Boutiques. 36Boutiques, a South Africa-based private sales retail store, sells luxury merchandise to members at a discount via timed online events. Its parent company, MIH Holdings Limited (a subsidiary of Naspers Limited), is a$3.6 billion internet conglomerate with operations in several continents. | View post »

Lockerz – Wall Street Journal Story

Posted on 06 Jul 2010

Lockerz was profiled today in a great piece in the Wall Street Journal. (Full disclosure – Lockerz is a client of ours). The article does a great job of describing some of the new retail concepts that are taking the ecommerce world by storm including Social Loyalty and Private Sales. A key theme to all | View post »

Designing for Magento – Best Practices for Ecommerce Performance

Posted on 02 Jul 2010

Don’t let the out of the box Magento templates fool you. In the right hands, an ecommerce site built on Magento can be as compelling as any other. Here are some examples of what is possible. Home Page Often the home page will be the first place consumers have a true interaction with your brand | View post »

CIO of Massachusetts Convention Center Authority on Optaros

Posted on 17 Jun 2010

Steve Snyder, the CIO of the Massachusetts Convention Center Authority, shares his perspective on our work with them.

Webtrends and Bit.ly Pro – Webtrends is the analytics company that gets it

Posted on 04 Jun 2010

Bit.ly is deservedly getting a lot of attention for Bit.ly Pro. A lesser noted aspect is that Webtrends is the first to incorporate Bit.ly Pro data into their analytics package. (Full disclosure, we chose Webtrends as the analytics provider for our SaaS solutions – OCentric and OView.) Webtrends has embraced the notion of assembled data and openness | View post »