Product Manager
Jim Munz has been solving business problems with technical solutions for over 10 years. His experiences have covered user experience, technical, business analysis, program, and project management. He has worked on industry solutions for the Health Care, Telecommunications, Banking, Defense, Media and Publishing, Online Community Building, and most recently advertising industries. More »
Jim is now immersed in online content marketing solutions and is focused on the emerging trends in media and advertising and how they are changing the online marketing landscape.
Webtrends And Optaros Announce Partnership
Posted on 11 Aug 2010
With cross-channel analytics (website, social, mobile, etc.), becoming increasingly more important in today’s ecommerce environment, we are pleased to announce our partnership with Webtrends, an enterprise customer intelligence company, whose Webtrends Analytics 9 will be included in Optaros’ OCentric SaaS ecommerce platform. Webtrends provides the ability to centrally analyze usage data across websites, social networks | View post »
Webtrends Drupal Module just released by Optaros
Posted on 23 Jul 2010
Looking for a way to integrate Webtrends analytics on a Drupal site this latest module release by Optaros engineering will simplify that process for you. Not only can you quickly setup your base analytic configuration on your site you can take advantage of our advanced features to add settings for tracking pages and variations in Drupal with unique meta tags or even unique data sources in Webtrends.
Neilson Study shows the right content could sell
Posted on 16 Feb 2010
Nielsen asked more than 27,000 consumers across 52 countries, and the answer is a definite “maybe.” As expected, the vast majority (85%) prefer that free content remain free. Yet there are opportunities to be found in the details. This report shows that professionally produced content has a market online though, and one that if executed | View post »
The Future of Content is here
Posted on 27 Jan 2010
This example of a Tablet version for Times Sports Illustrated that represents the future of content in my mind. This is a true multimedia experience that will be demanded by consumers not just on tablet devices but web sites, phones, and TV. The future is here are you ready for it?
Content Marketing and the New Apple Tablet
Posted on 27 Jan 2010
While time will only tell if the tablet from Apple that is due to be introduced today will change publishing as described by the New York Times, WSJ and many others. What it means for marketers seems clear it will force you to create more compelling content campaigns that will call on you to incorporate | View post »
How Content Marketing, Harvard, Mapping Online Advertising: From Anxiety to Method discussion intersect
Posted on 12 Jan 2010
“Instead of taking watching time as a measure of exposure, which is a substitute for audience attention, keyword advertising takes the language used in searches as a proxy for people’s interests, needs or cravings. In this context, the product that media (i.e. search engines) sell to advertisers is not the watching time of specific audiences, | View post »
With 200 million monthly users across its sites, CBS looks to control ad revenue
Posted on 14 Dec 2009
CBS will immediately discontinue the use of third-party ad networks for display ads across all of its global sites. While they expect to lose some near term revenue the expectation is that they will more than make it up coming out of the recession. CBS hopes to increase it’s options for advertisers and bring more | View post »
Will Hearst be able to rejuvenate the publishing industry with Skiff?
Posted on 05 Dec 2009
“Skiff will offer publishers a way to participate across the full value chain, from shaping publication design to selling advertising to maintaining subscriber relationships, so that they can better control their destiny as e-reading expands.” said Kenneth A. Bronfin, president of Hearst Interactive Media. So just how does this work you might be asking your | View post »
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