Errol Apostolopoulos Head of Mobile Strategy

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Errol Apostolopoulos is the Head of Mobile Strategy at Optaros Inc., and has twenty years of experience as a management consultant and project manager with a track record of leading technology professionals and delivering software development projects. At Optaros, Errol has partnered with client executives to ensure the success of the overall Optaros engagement. Errol provides strategic advice and thought leadership regarding technology solutions for meeting each client's strategic business goals. More »

Prior to Optaros, Errol worked as an Independent Management Consultant working with start-up and early stage companies to develop strategy for delivering software development projects, and for providing on-going IT infrastructure to support technology requirements.

Previously, Errol was a General Manager for the Boston office at Razorfish Inc., where he was responsible for a $30MM budget with P&L responsibility, and overseeing 150 professionals in creative, strategy and technology professional services. At Razorfish, Errol helped establish methodologies for overall quality of delivery, client satisfaction, and Project Management best practices. Errol was also responsible for delivery consultants, staffing processes, and overall operations across multiple regions. During his tenure, Razorfish doubled in growth.

Before Razorfish, Errol served as a Client Partner and Project Manager for i-Cube in their Cambridge office for two years, where he delivered large multi-million dollar technology projects for F500 companies. At i-Cube, Errol focused on 3-tiered and web-based technical architectures while overseeing the development of software applications of all sizes.

Previously, Errol worked in project management either directly or as a consultant for organizations such as Deutsche Bank, Polaroid, DaimlerChrysler, Dell, Fidelity, Coors, Reliance, Cooper Cameron, Carolina Power & Light, and Farmers Insurance Group. Errol's particular areas of focus included software application development, IT infrastructure support, business strategy development and project management methodologies.

Errol graduated cum laude with a BS in Computer Science from Northeastern University. He currently lives in Marblehead, MA with his wife and two children.

6 Social Behavior Tenets to Make or Break Your Social Marketing Strategy

Posted on 29 Sep 2011

I recently had the opportunity to speak with Mike Lewis, VP of Marketing at Awareness, Inc. to talk about social innovations and how Optaros helps leading brands and retailers tap into social connections to drive new business. I shared some lessons I’ve learned from my work, with Mike, focused on the emerging best practices in | View post »

The Social Transformation in Retail

Posted on 26 Jul 2011

People are more social online then ever. Today, only 17 percent of people are classified as “inactives” on Forrester’s social technographics ladder compared to 52 percent in 2007, according to Forrester Research, Inc.’s Vice President and Principal Analyst, Sucharita Mulpuru during the Optaros webinar, “Beyond Facebook and Twitter: How to Drive Real Revenues with Social | View post »

3 Private-Sales Lessons from Joss&Main

Posted on 15 Jul 2011

Much of the focus for retailers today is on social media marketing through blogs and pages on popular sites, such as Facebook and Twitter. However, to experience true growth, organizations must adapt their strategies and pair social media with innovative Social Commerce business models to develop new eCommerce shopping experiences, such as private-sale sites. These | View post »

Thoughts from Internet Retailer: Innovate

Posted on 16 Jun 2011

This week at Internet Retailer an overarching theme has been innovation and integration. Companies like Walgreens are taking the necessary steps to personalize the customer experience across all channels in an integrated fashion focusing on a customer-centric approach. For example, Walgreens aims to reach the point of customer loyalty where their customers think “My Walgreens” | View post »

Mobile Commerce Strategy – Miniaturization vs. Mobilization vs. Mobility

Posted on 15 Dec 2010

There is much movement afoot by retailers and others to check off the mCommerce “box” to sell goods and services through a smartphone. This is an obvious move to capture and defend your market share via this new emerging channel. In addition, many retailers are in the midst of creating or developing an overarching mobile | View post »

Mobile Commerce 2011 – High Growth, High Touch & High Value

Posted on 29 Nov 2010

The “year of mobile” is finally upon us after a decade of false hope and hype raised on its promise. For most of us who track the mobile commerce evolution, the following post will be a statement of the obvious. However, let’s level set the conversation focused on three simple basics of what has changed | View post »

Mobile Commerce Strategy – An Introduction

Posted on 03 Nov 2010

One can’t help but hear the buzz surrounding mobile devices on a daily, in fact hourly basis. Whether the success stories are regarding the newest sales record broken for Apple’s iPhone or the latest CEO stating that mobile is one of the high growth areas of their business strategy as noted here Mike Duke (Walmart) | View post »

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