About Optaros > Company Overview

1. What do we do?

Leading companies partner with us to grow their online businesses. Our clients choose us because we are focused on solving the biggest challenges online marketers face today to make their brands relevant and successful online and on-mobile. Specifically, our Assembled Web framework helps clients respond to the convergence of content, commerce and community and the growing control of consumers to assemble their own experience on the web. Through this framework, we provide clients with a clear business approach and technical architecture to succeed under the new rules of the web.

Clients using the Assembled Web framework include:

• InfoWorld – “highest level of traffic in the last 2 years”
• Rue La La – “$0 to $140 million in revenue in 2 years”
• Hearst – “94% increase in traffic”
• Washington Times – “400% increase in traffic”
• New England Patriots – “engagement like nothing else we have done to date”

2. Why do business leaders choose us?

We combine the best of what a marketing agency offers (compelling ideas, unique user experiences, and analytics) along with the usefulness and efficiencies SaaS tools provide. This provides the option that has been missing between an agency’s high differentiation, high cost approach and a SaaS company’s low differentiation, low cost option.

We provide our clients a completely custom 20% - what the user actually experiences – with the remaining 80% comprised of a much more efficient SaaS or open source assembly. This provides high differentiation at a moderate cost. We partner with our client’s IT departments to address any concerns they may have and create the integrations with existing systems the business needs to succeed. This provides a full solution to the business.

3. Why do IT decision makers choose us?

Our CEO at Optaros is a former CIO of large enterprises, so we deeply understand the IT department’s perspective. Our Assembly Methodology (OptAM) is designed to predictably deliver stakeholder-facing web applications that delight your business partners.

We conduct rapid prototyping sessions with business sponsors instead of the typical waterfall process offered by other consulting companies. After 5 years and hundreds of engagements, we are confident in our rapid approach and will contractually commit to deliver these applications on time and on budget. We leverage open source software to minimize costs and provide application support and hosting for all our applications.

4. In what industries do we do business?

We focus on online businesses that need to respond to the convergence of Content, Commerce and Community and the growing control of consumers to assemble their own experience on the web. This includes significant work in industries at the forefront of these changes including: retail, media, gaming, healthcare, financial services and consumer brands.

5. Who are our clients?

We work with over 100 companies such as Experian, Hearst Corporation, InfoWorld, Macy’s, McKesson, Merck, Neiman Marcus, New England Patriots, Rue La La, Swisscom, and Travelocity.

6. How big are our operations?

We are over 150 people across the United States and Europe.

7. Who are our people?

We’ve assembled a senior team around the leadership of Bob Gett, former CEO of Viant and President of Cambridge Technology Partners. In addition to alumni from these two firms, our team includes top performers from Accenture, Agency.com, CSC, Digitas, McKinsey, Molecular, Razorfish and Sapient.

8. What is our culture?

We are an open company and partner deeply with our clients. We track all client relationships against business metrics, satisfaction, schedule and cost targets and review status on a weekly basis at the executive level. Any client issues receive immediate attention from the executive team.

9. Who is backing us?

Our investors include leading venture capitalists from Charles River Ventures, General Catalyst, Globespan Capital Partners and 406 Ventures.