Optaros is a full service provider of agile ecommerce solutions that flexibly combine content, commerce and community. Companies are continually frustrated by the inability of their ecommerce providers and platforms to rapidly deploy key enhancements and test out new ecommerce initiatives. We solve this problem through our OCentric SaaS and assembled solutions that rapidly and flexibly combine content, commerce and community features to deliver engaging user experiences. With greater business agility, our clients are better positioned to achieve aggressive targets for multi-channel revenue growth.

Client success stories include:

• Rue La La – “$0 to $140 million in revenue in 2 years”
• 36 Boutiques – “OCentric got us to market quickly”
• InfoWorld – “Highest level of traffic in the last 2 years”
• Hearst – “94% increase in traffic”
• Washington Times – “400% increase in traffic”

What is OCentric?

OCentric is an open SaaS, ecommerce platform that flexibly combines the capabilities traditionally found in web content management and community software. Clients choose numerous ways to combine content, commerce and community features to implement best practices, enable enhanced user experiences, test new ideas or implement new ecommerce concepts.

3 in 1 — Content. Commerce. Community. New ecommerce concepts require the fusing of functionality traditionally found in ecommerce platforms, web content management systems and community platforms. Only OCentric provides the functionality of these 3 traditionally siloed systems in an open and configurable manner for each client.

Open SaaS — Closed SaaS creates efficiencies by forcing all customers on the exact same software code; this frustrates companies when they can’t do what they want. Open SaaS leverages open source software and cloud computing to create efficiencies equal to Closed SaaS, but with the huge benefit that each company can do what they want on their unique OCentric instance.

Why do business leaders choose us?

We provide all the elements to succeed in a reliable manner.

All the elements to succeed. Success requires the fusion of a compelling concept, engaging customer experiences and a stable and scalable platform. Failure often results from the fragmentation of these three core elements across different vendors and internal groups. We provide a unifying approach that prevents these common issues and maintains a focus throughout the project on creating a compelling customer experience that enables the attainment of the business objectives.

Reliability. We contractually commit to deliver on time and on budget. Clients such as Hearst, Experian, McKesson and others rely on Optaros to fully manage and host their customer-facing web applications.

Why do IT decision makers choose us?

Our CEO at Optaros is a former CIO of large enterprises, so we deeply understand the IT department’s perspective. Our Assembly Methodology (OptAM) is designed to predictably deliver stakeholder-facing web applications with differentiated user experiences and functionality that delight your business partners.

Too many initiatives fail due to cracks between multiple vendors, ideal design and system constraints or business and IT. We fill these cracks by working jointly with the business and IT and focusing on the whole solution from design to support. Based on the success rate of our approach across hundreds of client projects, we are comfortable contractually committing to deliver a complete solution on-time and on-budget. We are unique in our ability to deliver solutions differentiated by their user experience and functionality on a fixed date and cost.

In what industries do we do business?

We focus on online businesses that need to respond to the convergence of Content, Commerce and Community and the growing control of consumers to assemble their own experience on the web. This includes significant work in industries at the forefront of these changes including: retail, media, gaming, healthcare, financial services and consumer brands.

Who are our clients?

We work with over 100 companies such as Rue La La, Macy’s, Walmart, McKesson, InfoWorld, Neiman Marcus, Activision, and Travelocity.

How big are our operations?

We are over 150 people across the United States and Europe.

Who are our people?

We’ve assembled a senior team around the leadership of Bob Gett, former CEO of Viant and President of Cambridge Technology Partners. In addition to alumni from these two firms, our team includes top performers from Accenture, Agency.com, CSC, Digitas, McKinsey, Molecular, Razorfish and Sapient.

What is our culture?

We are a dynamic, entrepreneurial organization that is dedicated to working hand-in-hand with our clients to solve problems creatively. Our team-based approach thrives on agility and transparency to encourage hands-on innovation and personal initiative. We believe that our success is inextricably linked with the business goals of our clients, and therefore we are committed to building long-lasting, trusted relationships. At Optaros, our enthusiasm for our work is at the core of everything we do.

Who is backing us?

Our investors include leading venture capitalists from Charles River Ventures, General Catalyst, Globespan Capital Partners and 406 Ventures.